What to do when motivation disappears

and shame takes over.

You know the feeling.

There is something on your list. It's important. You care about it. You want to do it.

And yet, you can't start.

Your brain won't cooperate. Your body feels heavy. The task sits there (and so do you) stuck in a loop of "Why can't I just do this?"

Then the shame starts:

"Literally anyone else could handle this."

"I should be able to push through."

"What's wrong with me?"

Here's what I need you to know: nothing is wrong with you.

Your brain isn't wired to respond to tasks the same way a neurotypical brain does. And once you understand how ADHD motivation usually works, the whole picture shifts.

You're not failing at willpower.

You're working with an interest-based nervous system that needs different conditions to engage.

In this guide, you'll learn what motivates ADHD brains. You'll learn how to apply techniques and ADHD-friendly motivators that will help you get sh*t done. You'll also learn several (doable) reset tools to help when you hit your next motivation slump!

(By entering your email, you'll also be added to my list, where I send helpful tips and ADHD-friendly strategies, special offers, and more. You can unsubscribe anytime.)

Here's what's included:

how adhd motivation actually works

You'll learn why your brain responds differently to tasks, and why importance alone isn't enough to get you moving. This reframe changes everything about how ADHD brains approach task initiation.

The 'PINCH' Framework

A research-informed model that explains what your brain actually needs to engage with tasks. You'll finally understand why some things feel effortless and others feel impossible, even when they're both important.

The ADHD Reset Toolkit

Practical strategies for three different types of stuck: when your body is frozen, when your thoughts are tangled, and when you need support from others. These aren't productivity hacks. They're nervous system resets.

Your Go-To Reset Menu

A customizable tool you can return to whenever motivation disappears.

Pro Tip: Keep it accessible so you're not left scrambling to remember what helps when you're already overwhelmed.

Hi, I’m Pri

Licensed Psychologist, Executive Coach, and Late-Diagnosed ADHDer

I know firsthand how frustrating it is to feel like you have so much potential but struggle to bring your ideas to life. For years, I blamed myself for my procrastination, forgetfulness, and tendency to hyperfocus on everything except the thing I actually needed to do. Then I learned I had ADHD, and suddenly, my entire life made sense.

As a Licensed Psychologist and Executive Coach, I’ve spent years helping high-achieving professionals, entrepreneurs, and leaders build careers and businesses that align with their strengths instead of constantly working against them. My approach is neurodiversity-affirming, strengths-based, and built for real life, because ADHD coaching shouldn’t be about forcing you into systems that don’t work. It should be about designing strategies that fit you.